Nike – Baseball

Nike's predecessor, Blue Ribbon Sports (BRS), was founded by track coach Bill Bowerman and Phil Knight in 1964. Bowerman’s pursuit of better athletic gear led to the first key innovation: the Waffle S...ole (1970s), which provided lightweight traction. This was swiftly followed by the revolutionary Nike Air cushioning technology in the late 1970s, which solidified Nike's reputation as a performance leader. The signing of Michael Jordan and the launch of Air Jordan in 1985 cemented its dominance in sports and streetwear. Today, Nike is the global footwear market leader, and maintains its position by blending performance technology (ZoomX, React) with fashion-forward designs (Dunks, Air Force 1). Show more