On

On, officially On Holding AG, was founded in Zurich, Switzerland, in 2010. The brand’s history is built upon its revolutionary CloudTec® technology—the distinct hollow outsole pods designed to provide... soft landings and explosive take-offs. Historically, On was a niche performance brand with a cult following among serious runners, who were drawn to its unique feel and commitment to Swiss engineering. Its identity was purely functional, focused on creating a new sensation in running. In the present, On has experienced a phenomenal expansion, evolving into a global sportswear giant. While maintaining its credibility in performance running, the brand has successfully broadened its scope to include hiking, training, and tennis, a move significantly bolstered by its high-profile partnership with Roger Federer. Its minimalist, tech-forward aesthetic has driven a massive crossover into the lifestyle and fashion sectors, making its shoes a ubiquitous symbol of modern athleisure. On now stands as a major competitor to industry stalwarts, perfectly bridging the gap between elite athletic technology and everyday style. Show more