Born from a revolutionary partnership between Nike and Michael Jordan, the brand's past is the story of a signature line transcending its athlete. Fueled by Jordan’s on-court supremacy and Tinker Hatf...ield’s visionary designs, the Air Jordan line evolved from a sneaker into a global phenomenon, officially spinning off into its own brand in 1997 to represent the pinnacle of performance and style.
Presently, Jordan Brand operates as a cultural and commercial behemoth. Its business model is anchored by the immense, insatiable demand for its retro catalog, which is balanced by a continued commitment to on-court performance through an annual flagship game shoe and an expanding roster of modern signature athletes. The Jumpman logo is an undisputed symbol of street and luxury fashion.
The brand's future is focused on securing a legacy beyond its namesake. This involves strategic expansion into new sports like soccer and golf, a significant and deliberate push into the women's market, and empowering new athletes to carry the torch. The ultimate goal is to ensure the Jumpman remains the universal symbol of excellence for generations to come.
