adidas Originals – Skateboarding

adidas Originals is the heritage line of adidas, distinguished by the iconic Trefoil logo. Its past is built on repurposing the brand’s vast archive of athletic footwear for lifestyle and fashion. Lau...nched in 2001, it brought back classics like the Superstar, Stan Smith, and Gazelle, which transitioned from sports courts to become cornerstones of streetwear and subcultures, famously amplified by hip-hop artists like Run-DMC. Presently, adidas Originals is a dominant force in global sneaker culture. Its strategy combines the constant reissue of its iconic silhouettes with high-impact collaborations with designers, artists, and musicians such as Bad Bunny and Wales Bonner. This keeps the brand culturally relevant and drives trends, as seen with the recent massive resurgence of the Samba. Mostra altro