adidas – Calcio

From the track to the streets, the stage to the runway, few brands command the global respect of adidas. Instantly recognizable by its iconic Three Stripes and Trefoil logo, the German sportswear gian...t was founded by Adi Dassler with a simple mission: to provide athletes with the best possible equipment. This pursuit of performance gave birth to timeless silhouettes that became cultural cornerstones, including the clean lines of the Stan Smith, the terrace-favorite Gazelle, and the legendary shell-toed Superstar. The brand’s legacy was forever cemented when hip-hop pioneers Run-DMC raised their Superstars to the sky, transforming a basketball shoe into an undeniable symbol of street culture. Never content to rest on its laurels, adidas surged into the modern era with the game-changing Boost technology, setting a new standard for comfort and energy return. This innovation paved the way for the monumental partnership with Kanye West's YEEZY, a collaboration that redefined sneaker hype and created some of the most sought-after designs of the 21st century. Today, through continued innovation and groundbreaking collaborations with figures like Bad Bunny and Pharrell Williams, adidas remains a titan of the industry—a brand that honors its classics while constantly shaping the future of footwear. Mostra altro