| Model | Air Jordan 3 Retro |
| Known as | "Seoul 2.0" |
| Brand | |
| Release date | May 17, 2025 |
| Colorway | White / Sport Royal / Challenge Red / Black |
| Colors | White, Red, Blue, Black, Gray, Brown |
| Retail price | $200 (€173, £147, ¥28,919) |
| Style code | IB1482-100 |
| Rating | |
| Type | Original, Limited Edition |
| Gender | Men's |
| Sport | Lifestyle |
The Air Jordan 3 Retro OG SP 'Seoul 2.0' is a sequel to the 2018 Seoul-exclusive release, paying homage to South Korea and the 1988 Seoul Summer Olympics. The sneaker features a White premium leather upper with the iconic elephant print overlays rendered in a muted Black and College Grey pattern. The color scheme is directly inspired by the South Korean flag, the Taegeukgi, with Sport Royal (blue) and Challenge Red accents highlighting the tongue liner, upper eyelets, and the heel area. The left tongue is adorned with an embroidered South Korean flag. Unlike the original, this '2.0' version incorporates a vintage aesthetic with a slightly yellowed or Pale Vanilla midsole. New additions include Korean words 꿈 (GGUEM, meaning "dream") and 정 (JEONG, describing a deep emotional connection) embroidered on the inner tongue, giving the shoe a deeper cultural narrative. It maintains the classic "Nike Air" branding on the heel tab.
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