Gatorade x Air Jordan 1 Retro High OG "Rush Violet"

Model	Air Jordan 1 Retro High OG
Known as	"Rush Violet"
Brand	Jordan x Gatorade
Release date	December 26, 2017
Colorway	Rush Violet / Rush Violet
Colors	Purple, Orange
Retail price	$175 (€143, £126, ¥19,402)
Style code	AJ5997-555
Rating
Type	Original, Limited Edition
Gender	Men's
Sport	Lifestyle

This sneaker is part of a four-shoe collection created in collaboration with Gatorade, with each pair representing a different flavor of the sports drink. This edition is covered in a bold, almost entirely monochromatic Rush Violet (a deep, rich purple) premium leather, which represents the grape flavor of Gatorade. The colorway's smooth, uniform look is broken only by the debossed Gatorade lightning bolt logo on the lateral heel. The collaborative theme is subtly carried throughout, including a tongue tag that resembles a Gatorade bottle cap, and a translucent outsole that reveals a full Gatorade logo underneath. The shoe typically comes with an additional pair of colored laces, often white and orange.