Pharrell Williams x Billionaire Boys Club x adidas Originals NMD Hu Trail "Blue Plaid"

Model adidas Originals NMD Hu Trail
Known as "Blue Plaid"
Brand
Release date May 3, 2019
Colorway Power Blue / Core Black / Cloud White
Colors Blue, Black, White
Retail price $250 (€223, £194, ¥27,481)
Style code EF7387
Rating
Type Original, Limited Edition
Gender Men's
Sport Lifestyle

This sneaker is part of a collaboration between Pharrell Williams and his Billionaire Boys Club label, and is sometimes referred to as the 'Digijack' pack. It features a unique Power Blue and Core Black woven textile upper in a bold, lumberjack-inspired plaid pattern, which is a departure from the typical Primeknit. The vamps are embroidered with the words 'HEART' on the left shoe and 'MIND' on the right shoe in Cloud White thread. The design includes a black TPU midfoot cage and an updated black Trail 2.0 outsole for superior traction. Co-branding elements are found on the heel tabs, with the classic Adidas Trefoil on the right shoe and the Billionaire Boys Club 'B' logo on the left. The shoe sits on a Cloud White full-length BOOST midsole.

Added June 12, 2025 at 5:14:21 PM, Updated October 17, 2025 at 1:34:27 AM